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CBRE

CBRE Chinatown Store Opening

 

Brief

Our brief was to create a temporary presentation area in front of CBRE’s new Chinatown store in what is possibly the busiest laneway in Melbourne.

Located on the corner of Little Bourke and Russell Streets, the new CBRE Chinatown showroom will provide direct support to the Asian community, encompassing a complete range of property services.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We were asked to provide a risen stage, red carpet arrival area and a sound system suitable for approximately 1000 members of the public in attendance. Keeping with the Chinatown traditional theme colour scheme of red & gold and work alongside traditional lion dancers and members of Melbourne city council.

 

Responsibilities

Conference Audio Visual was responsible for:

  • Concept design of stage area and red-carpet arrival area
  • Floor plan and layout to fit within footpath and car parking space as allocated by Melbourne City Council
  • Onsite logistics with particular awareness for public safety on a busy Melbourne laneway without obstructing traffic
  • Operation of audio system for the duration of the event
  • Co-ordination of vehicle movement on and off site for delivery

 

 

Delivery

Our team worked alongside the CBRE team, florists, a Chinese dance troop and Melbourne city council to deliver and outstanding event.

 

A stage 4m x 2m deep was provided and topped with a custom cut red-carpet top that was pre-measured off site and adhered to the non-slip surface giving the stage a seamless look.

 

 

 

Two red carpet areas were provided one in front of a large media wall which was erected for the dignitaries to sign, this was surrounded with gold bollards and red ropes. The second area was directly in front of the stage and extended to the in front of the media wall encompassing 20 square meters for VIP’s and as an area for the Lion dancers to perform, again this was surrounded with gold bollards and red ropes.

 

A discrete PA system allowing for optimal coverage was provided along with a traditional black lectern and wireless microphones. Our team played appropriate background music prior to the formalities.

 

Results

CBRE Opening Stage

 

The event was an outstanding success, attended by Melbourne’s Lord Mayor the Honourable Robert Doyle there was over 1000 people in attendance. CBRE’s National Director, Mark Wizel, said the new showroom marked an exciting time for the firm as it continued to build its capabilities in tailoring services to a wide range of active investors as well as those looking to enter the market for the first time.